Our retail brands

CHRIST has been the leading omnichannel retailer among jewellers in German-speaking countries since 1863, currently operating more than 200 stores in the mid to upper price segment in Germany and Austria, supported by a modern online shop with multi-channel offerings.

WHAT DOES CHRIST SEIT 1863 REPRESENT?

Since 1863, CHRIST has been dedicated to offering enthusiasm, inspiration, and joy for its customers as they purchase jewellery. The selection and top service make sure of this.

CHRIST combines many years of experience, comprehensive expertise, and a flair for high-quality jewellery and watches. This is reflected in its 24/7 online service as well as the individual, personal advice available in its stores.

FOR EVERY PROMISE. CHRIST.

Jewellery and watches always represent a symbolic promise. The value of jewellery is timeless as it accompanies its wearer through many phases of their life. Jewellery equals a promise of love, loyalty, friendship, and often serves as a lasting reminder of emotional occasions. This is why the purchase of any piece of jewellery always equals a promise to oneself or to one’s loved ones at the same time.

CHRIST honours this symbolic nature of its jewellery with its competence. The promise of a jeweller’s competence includes not only traditional craftsmanship skills but is also founded on the quality of CHRIST jewellery, perfect service, passion, beauty, and lifestyle. CHRIST uses its promise of jewellery expertise as a guiding principle that covers all of its employees in the stores or at the CHRIST headquarters alike. They all stand by their promise to support every customer with empathy, top service, and personalised advice in order to guide them into a world where they can find just the right piece of jewellery for their specific, individual needs.

EXPERTISE. KNOWLEDGE. CRAFTSMANSHIP. EXPERIENCE.

What characterises CHRIST as a jeweller? Beyond the vast range of brands and jewellery that define CHRIST’s unique position as a leading jeweller, the outstanding service and cross-generational jewellery expertise that has been firmly rooted in CHRIST’s DNA since 1863 distinguish the company. This jeweller’s competence grows from a number of elements. On the product level, CHRIST’s craftsmanship combines traditional knowledge of stone and material expertise with passion for design and a feel for the spirit of the times into unique pieces of jewellery. The unparalleled service adds to the product range to make CHRIST special. CHRIST understands its customers’ wishes from repairs to individual design options and personal engravings. It has long been a trusted partner for special occasions such as weddings, communions, and other milestones in life.